Rule One: Be Brief. Don’t be Boring:
Boring doesn’t work on social media! It’s much better to modify your message in a way that your audience can care about. For an example click here
Rule Two. Be Newsworthy:
Make sure your news is current.
Rule Three. Be Helpful:
Make friends in media through social networking. Connect with them via Facebook or Twitter with a note, “Have I got a great story for you!”
Rule Four. Avoid getting lost in Facebook:
Your posts and information should not be in the same news feeds as funny videos and tattoos. Facebook Groups are a great way to manage membership, relationships.
Rule Five. Be Live:
When probable, someone from your team should respond directly to social media just in case of an emergency. Always monitor your account. For an example click here
Rule Six – Be Video Proficient:
Here is a guide from Mashable for PR pros on how to use YouTube the social media platform. Public relations are built on a foundation of communication.
Written by: Briana Stanley